FieldWork vs DTN / Farm Market iD

Different products for different buyers

DTN / Farm Market iD and FieldWork serve different markets. DTN is the enterprise grower data platform. Their pricing starts around $50K and is built for Bayer, Corteva, John Deere, the global ag majors who need a permanent grower data subscription with a platform layer on top.

FieldWork is the per-record alternative. We're built for agtech startups, regional seed reps, equipment dealers, and ag lenders who need a one-time or quarterly list, not enterprise data infrastructure.

What DTN does well

DTN has the deepest grower data in the industry. They've been building this for two decades. Their platform integrates with major ag CRMs, includes weather and market intelligence layers, and supports the workflow needs of large ag-input companies running national campaigns.

If your TAM is every grower in America and you have a $50K+ data budget, DTN is probably the right product.

What FieldWork does differently

FieldWork sells lists, not subscriptions. You tell us your criteria, we build a USDA-verified list, you receive a CSV. No annual contract. No platform. No seat licenses. The data is yours to keep, use however you want, and the price scales with the size of your list rather than your seat count.

Pricing comparison

DTN subscriptions typically run $50K-150K per year for ag-input companies, with custom enterprise pricing for the largest accounts. FieldWork charges $0.50 to $1.50 per record on a per-project basis. A typical FieldWork engagement to build a 1,000-grower list runs $500 to $1,500.

When you need both

Some of our customers also subscribe to DTN. They use DTN as their backbone grower database and use FieldWork for one-off campaigns, segments DTN doesn't cover well (organic, hemp, agritourism), or as the data layer for a specific GTM motion that doesn't justify a DTN seat.