Grower Data for Equipment OEMs
John Deere, AGCO, CNH, Kubota. Reach growers buying tractors and combines. Built for companies like John Deere, AGCO, CNH Industrial, Kubota, Case IH, New Holland.
The problem
Ag equipment buyers are concentrated in the largest 20% of operations by acreage. Generic grower lists give you 50,000 names with no way to identify the operations actually in market for a $400K combine versus the family operation buying used compact tractors. Your campaigns waste budget on the wrong end of the size distribution.
How FieldWork solves this
FieldWork segments by acreage tier and operation type. Target operations over 2,000 acres in the Corn Belt actively expanding capacity. Reach dairy operations over 1,000 head investing in robotic parlors. Filter by USDA program participation as a proxy for operational sophistication. Every contact is FSA-verified.
What you get
A clean CSV with every field needed to run targeted campaigns. Operation name, operator contact, verified email where available, direct phone, mailing address, primary commodity, acreage tier, and certification status. No platform to log into. No annual contract to sign.
You tell us your target criteria: operation types, crops, geography, acreage, certifications. We build the list from USDA records and 30+ verified ag-specific sources. Every record is deliverability-tested before it reaches your inbox.
Companies like yours use FieldWork for
- Territory planning with USDA-verified operation locations
- Cold outreach campaigns with operator-level contacts
- Account-based marketing with crop and acreage segmentation
- CRM enrichment with operation status and certification flags
- Market sizing and TAM analysis for ag-specific verticals
How to get started
Tell us your target operation type and geography. We'll scope your project, provide a quote, and can build a 20-record sample so you can evaluate the data quality before committing.
Why FieldWork
USDA Organic verified
Organic certification pulled directly from the USDA Organic Integrity Database. Not self-reported. Not inferred from a website.
Operator-level contacts
Owner or operating member names attached to the operation. Not generic info@ addresses or co-op switchboards.
3-5 day delivery
Tell us your criteria. We build the list. Verified data in your hands within a business week.
Frequently Asked Questions
What grower data does FieldWork provide for equipment oems?
You get the operation name, operator contact, verified email, direct phone, mailing address, primary crop or livestock, acreage or head count tier, and certification flags. Additional fields like rotation patterns, irrigation type, or county-level FSA participation are available as add-ons.
How is the data verified?
Verification runs in three stages: USDA cross-check against FSA program records, contact validation through email deliverability and phone carrier checks, and operation classification against state ag department data. Only records that pass all three stages reach your final list.
How fresh is the data?
Every list is built on demand. There's no stale database sitting on a server. USDA data is pulled at the time of your order, and contact details are verified before delivery. Most data is less than two weeks old when you receive it.
What operation types can I filter by?
13 top-level operation types with 22+ crop categories. Row crops break into corn, soybean, wheat, cotton, sorghum, rice, oats, and barley. Livestock breaks into cattle, hogs, poultry, sheep, and dairy. Specialty crops break into fruit, vegetable, nut, and berry segments.
How long does delivery take?
Most orders are delivered in 3-5 business days. Complex builds with custom criteria may take 5-7 days. Rush delivery is available for time-sensitive campaigns.
DTN's price for one renewal could buy you ten FieldWork lists.
Every grower cross-checked against FSA records and state ag departments. Crop-segmented. Email-tested.
Built from USDA records, not scraped from the internet.