FieldWork vs ZoomInfo for Grower Data

The short version

If you're selling specifically to growers, FieldWork delivers more accurate, more targeted contact data than ZoomInfo. We source from USDA records and segment by 13 operation types and 22+ crop categories. ZoomInfo cannot do any of this.

Accuracy

FieldWork starts with USDA program participation records, the authoritative source for every commercial agricultural operation in the country. We cross-reference against USDA Organic Integrity, NASS, and state ag departments. The result is data verified against the same records the federal government uses to administer farm programs.

ZoomInfo relies on web scraping, email signatures, and crowdsourced data. For tech companies with large online footprints, this works. For growers who do their work in the field and rarely update LinkedIn, the accuracy drops significantly.

Operation segmentation

FieldWork segments by 13 operation categories with 22+ specific crops. Row crops break into corn, soybean, wheat, cotton, sorghum, rice, oats, and barley. Livestock breaks into cattle, hogs, poultry, sheep, and dairy. Specialty crops break into fruit, vegetable, nut, and berry. ZoomInfo classifies all agricultural businesses under SIC code 0100 with no distinction between a 5,000-acre row crop operation and a backyard hobby farm.

Pricing

FieldWork charges $0.50 to $1.50 per record on a per-project basis. No annual contract. A list of 1,000 USDA-verified growers costs $500 to $1,500, delivered in 3-5 days. ZoomInfo starts at $15K per year for an enterprise contract.

When to use FieldWork

If you sell specifically to growers. If you need USDA-verified contacts segmented by crop and acreage. If you want accurate data without an annual contract. If you'd rather spend your budget on data quality than platform access.

When ZoomInfo is the better fit

If your TAM extends well beyond agriculture. If you need intent data, technographics, and email sequencing in a single platform. If you have the budget for an enterprise contract and value workflow integration over data depth.