FieldWork vs US Farm Data

Email coverage is the key difference

US Farm Data is the closest mid-market alternative to FieldWork. They have decent operation coverage and per-record pricing. The difference is contact data quality.

US Farm Data's email coverage runs around 20% across their full database. Most records have a mailing address and nothing else. That's workable for direct mail campaigns, but painful for any digital outreach motion.

FieldWork's email coverage runs 35-55% on a typical build, depending on operation type and geography. Larger operations and USDA Organic-certified operations have higher coverage. We don't charge for records without contact data.

Operation segmentation

US Farm Data segments by basic operation categories. FieldWork segments by 13 operation types, 22+ specific crops, acreage tiers, and certification status. The granularity matters when you're targeting a specific buyer profile.

Verification approach

US Farm Data refreshes their database periodically against various sources. FieldWork builds every list on demand from current USDA records. Email and phone verification happens within 48 hours of delivery. The result is fresher data on every order.

Pricing comparison

US Farm Data and FieldWork are both per-record. FieldWork pricing runs $0.50 to $1.50 per record. US Farm Data pricing varies by record type and volume, often landing in a similar range for comparable lists. The cost difference is small. The quality difference shows up in your campaign metrics.

When US Farm Data is the right fit

If you're running direct mail campaigns where mailing address is the primary need. US Farm Data's mailing address coverage is solid and the volume can be useful. If you need the email and phone for digital outreach, FieldWork's contact verification approach gives you a meaningfully better hit rate.